I'm the Fey in Feygency: a marketer who has spent more than a decade running marketing departments, building the systems behind them, and finding the stories that make people care.

The short version

I've run marketing departments in industries where the rules are strict and the margin for error is small. Cannabis under state regulators. Hospitality with a hundred moving parts. Manufacturers with products that take a paragraph to explain. Different worlds, same job: figure out the story, get everyone behind it, and build a system so it doesn't fall apart the second I look away.

Yes, I'm that organized

I color-code. I write the SOP before anyone asks for it. I've built approval workflows, content calendars, intake forms, comms plans and reporting dashboards for teams that swore they didn't need them, and then couldn't live without them.

It's not a personality quirk. It's the point. Most marketing doesn't fail because the ideas are bad. It fails because nobody knows who's doing what, the approvals take three weeks, and the good stuff dies in someone's inbox. Fix the process and the marketing gets better on its own.

Obsessed with efficiency (in a good way)

If a task happens more than twice, I want to automate it, template it or kill it. These days that means putting AI and automation to work on the busywork: scheduling, reporting, first drafts, follow-ups. Your team gets its time back for the work that actually needs a human.

Rules are a creative brief

Six years marketing cannabis under the Massachusetts Cannabis Control Commission taught me something most marketers learn the hard way: strict rules don't kill good marketing. They force you to get smarter about the story. Compliance review, legal sign-off, a product you can't show or say the obvious thing about. I've done it, and I actually like it.

But really, it's about the story

All the systems in the world won't save a story nobody cares about. So that's where I start: what makes you worth choosing, who needs to hear it, and how to say it so it sticks. Then I build the machine that tells it everywhere, every week, without anyone having to think about it.

Why The Feygency

I kept meeting the same kind of business: great product, loyal customers, and marketing that happened whenever someone had a spare hour. They didn't need a 12-person agency. They needed one senior person who'd own it, organize it and make it run. That's The Feygency: I can run your marketing for you, or build the department so your team can run it without me.